Programs

Market Builder

Essilor Labs MarketBuilderSM can provide you with professional marketing campaigns at a significant cost savings. You can use cash rewards from Essilor Labs PracticeBuilderSM or Think About Your PracticeSM to pay towards your campaign.

Essilor Labs MarketBuilder™ provides market-tested customizable marketing campaigns through direct mail, email and social media. MarketBuilder™ is available 24/7 and when used regularly, it can:
1. Increase the number of new customers visiting your practice.
2. Increase the frequency of visits from your existing customers.
3. Increase the average price of each sale.

Pair 50

Selling a second pair increases your profit margin.

Provide your customer with a value offer and increase your profit margins today!

Essilor Edge

Redeem Essilor EDGE points for awards, equipment, practice-building materials, Visioffice® System down payment, or partial reimbursement of advertising claims or tradeshow/seminar expenses.

Essilor EDGE™ is a comprehensive loyalty program where you earn points for selling eligible Varilux®, DEFINITY®, and Crizal® lenses. There is no point minimum for eligibility and you earn EDGE points from the first pair sold.